PSA: That flashy pitch deck hid 8 months of fake metrics

Tbh I was skeptical of a startup called GridLoop last spring. They had this slick demo showing 40k users in Chicago, but when I dug into their own blog posts from a year ago, the numbers did not line up. They claimed a pivot to B2B after 6 months, but the real story was they burned $120k on ads with zero repeat customers. What convinced me to walk away was asking their former engineer at a meetup, he said the dashboard literally had a hardcoded test value. Has anyone else caught a startup faking traction before it collapsed?

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