Shoutout to the $19 SEO audit tool that finally got me off spreadsheets

For two years I tracked every keyword for my shop's site in a Google Sheet, updating positions by hand every Sunday night. In March I paid $19 for a cheap rank tracker and saw in one dashboard that 14 of my local pages were fighting each other for the same term. How do you all sort out keyword cannibalization without paying for one of the big monthly tools?

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