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Hit 100 case study downloads but 82 were from one YouTube link
Posted a deep dive on our results for a roofing client in Phoenix last month and thought the 100 downloads meant real interest from property managers. Turned out 82 came from a single Reddit thread where someone shared the link, not from anyone actually searching for a vendor. Does anyone else track where their downloads come from before celebrating a metric like that?
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wright.sam2mo ago
And that's the thing, if you'd just looked at the number you'd have thought the content was killing it, but really it just got lucky in one spot. Once you break it down by source, you start realizing how much of your "success" is just a one-off spike instead of actual steady demand.
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