I finally saw a 40% drop in my ad cost after switching agencies
Okay, so I run a small online shop and my ad spend was just eating my profit. My old agency kept saying 'trust the process' but after 8 months, my cost per click was still over $4. I switched to a new firm, BrightPath Marketing, about three months ago. They changed my whole campaign structure and focused on different keywords. I just got the report for last month, and my average cost per click is now $2.38. That's a huge drop I did not expect so fast. It really shows how much a good agency can change things when the old one isn't working. Has anyone else had a big win like this after a switch, or did it take longer for you to see results?