A client told me my estimates were too vague and it forced me to get specific
I used to write agency proposals like "we'll handle your SEO for $1500 a month" and just leave it at that. Real vague, real broad. Then a client in Austin asked me point blank what exactly they were getting for that money, and I had nothing good to say. They picked another agency that itemized everything down to the backlink count. So I went back and broke my process into phases: 8 hours of keyword research, 5 new blog posts, 3 technical audits a quarter. Now every proposal has a clear breakdown and my close rate went up 40% after I made that shift. Has anyone else had a client call them out on something that forced a real change in how you pitch?