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Spent $12k on a subscription box startup that tanked in 8 months
Watched my co-founder blow our seed money on influencer ads instead of building a solid repeat customer base. First month we had 200 subs, by month six we were down to 40. What did you guys learn about customer retention the hard way?
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jenniferwells2mo ago
Retention over vanity every single time.
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hall.emma2mo ago
Totally agree with you on that. It's way too easy to get distracted by the flashy stuff and forget what actually keeps people around.
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