Client at my Tuesday meeting asked why her $2,400 ad spend got 11 clicks

Sat down with a bakery owner named Dana in Portland last week and pulled up her Meta ads. She had one audience set to everyone in a 50 mile radius with a single photo of a muffin and no offer in the copy. I asked who she wanted walking in the door and she just stared at me for a second. What's the smallest budget you've run that actually moved the needle for a local shop?

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