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Spent 6 hours chasing a broken UTM link that was hiding in plain sight
Earlier this month I was building a campaign for a client in Columbus and every report showed zero clicks on our Facebook ads. I checked the pixel, the landing page, the ad copy, everything looked fine. Finally I opened the actual URL in a private browser and saw the UTM code had a typo in the source parameter, one letter off, so my analytics tool was treating it as a new source. It took me 6 hours to spot a mistake that took 10 seconds to fix. Has anyone else had a tiny tracking error eat up an entire afternoon like that?
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fiona7376d ago
Honestly the private browser trick is what I'd have done first, not after 6 hours. Checking the live URL before you even launch saves you from the whole reporting mess. Six hours feels less like bad luck and more like skipping a basic step.
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