G
21

PSA: I spent $80 on a font pack for a client project and it totally saved me

Honestly, I was working on a branding job for a local bakery and the free fonts I had just weren't cutting it. I found this perfect vintage script pack online for about eighty bucks and just went for it. The whole mood board clicked into place immediately and the client loved it on the first presentation. Has anyone else had a font purchase make or break a project like that?
3 comments

Log in to join the discussion

Log In
3 Comments
the_derek
the_derek1mo ago
That vintage script pack sounds like it nailed the bakery's vibe. I've found that spending on a font often saves hours of tweaking free alternatives. What was the specific quality that made it click for the mood board?
4
blake432
blake4321mo ago
Hours of tweaking free alternatives" is a bit of a stretch in my experience. A good free font can often work if you know where to look.
2
williamt44
williamt442d agoTop Commenter
Totally get that. Found a free serif font that just felt right for a cafe project last year (honestly, it was about the spacing). Sometimes you just get lucky and it clicks.
7