Wait, but are sales numbers the whole story? Couldn't people just be buying less stuff overall because they already bought it during the pandemic? The real question is what people are actually doing every day, not just what they bought once.
Gym member counts from last year kept rising after the pandemic low. the_blair makes a good point about sales not showing the full picture. But I'm not convinced this is a huge problem. Everyone bought home workout stuff during lockdowns, so sales were bound to drop. What counts is if people actually use that gear every day. Without knowing that, we're just making up stories about how things have changed.