Overheard a guy at a coffee shop trash 5 years of agency work in one sentence

Sat next to a table where this small business owner was telling his buddy about firing his marketing agency. He said 'they kept sending me reports with charts, but I still couldn't tell you where my customers came from.' That hit me. We get so caught up in deliverables and dashboards that we forget the client just wants to know if the money is doing anything. My takeaway is that every report should start with a plain English sentence about results, not a funnel diagram. Has anyone else had a client say something like that and completely rethink how you communicate?

0 comments

0 Comments

No comments yet

Be the first to share your thoughts on this discussion.