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The agency that billed me for 'strategic alignment' and it was just a shared calendar invite
Last month I hired a marketing agency in Austin to fix our Google Ads. Their proposal mentioned 'strategic alignment workshops' and I assumed that meant actual work. The invoice came in at $1,800 and the only deliverable was a calendar invite they sent to my whole team. I asked the account manager what we got for that and she said 'a shared understanding of priorities.' Has anyone else been billed for vague agency speak that turned out to be basically nothing?
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