Talking to a new guy from a big box store made me see our local beef differently

I was chatting with a young guy, Mark, who just left a major grocery chain's meat department. He said their grind for ground chuck always came from trimmings frozen for over 90 days before they even got it. It hit me that our shop's grind from fresh local primals that morning is a totally different product, even if the label says the same thing. How do you explain that value difference to a customer who just sees the price?

2 comments

2 Comments

the_miles8d agoTop Commenter

But what if the frozen grind is actually better? That 90 day freeze kills more bacteria, and freezing right away locks in the flavor from when the meat was freshest. Your morning grind could be sitting in a case all day losing quality.

eva6668d ago

Mark's store probably sells 10x more volume, so their frozen system keeps costs down for regular families. Most people just need dinner on the table.