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A guy in Sacramento told me to write a whole fake story in the listing title, and now my junk moves in 2 days
I had a beat up Honda generator sitting on Marketplace for 5 weeks with zero bites, just a boring post that said "generator for sale, runs good." A guy I know from the flea market in Sacramento laughed at it and said the title is the ad, so make it weird enough that people click just to see what's wrong with it. Next thing I know I posted it as "$150 generator that only starts when it feels like it, bring a friend and a backup plan" and it sold in 2 days for full price. So now I'm curious, does the silly title trick work on bigger stuff too or does it backfire when the price tag is over a grand?
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olivia55425d ago
This is the same thing as those old infomercials or the weird clickbait headlines you see on news sites, the trick just changes with the price. On cheap stuff people click because it's funny and low risk, but once you're over a grand, buyers get nervous and start wondering if you're hiding a real problem, which is how a joke title can blow up in your face. Your generator sold because the joke matched the actual condition of the thing, it was beat up and you owned it, so buyers felt like they were getting an honest seller instead of the usual "runs great, no issues" guy. For big ticket items I'd keep the title weird but make the description brutally honest, because at that price people are doing math in their head, not just browsing for a laugh.
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