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A client said my color choices were 'too safe' and it clicked
I showed a branding draft to a client in Portland last month, and they pointed out all my palettes looked like muted blues and grays. They asked, 'Where's the energy?' I went back and made a rule to add one bright, unexpected color to every mood board now, like a neon green or a hot pink. It's made my initial concepts way more interesting. Anyone else get stuck in a color rut and find a simple fix?
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hugo_grant13d ago
What about trying a color you actively dislike? I was stuck in warm earth tones for ages until I forced myself to use a cool violet, and it broke the whole cycle. That little shock to the system can really reset your eye.
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