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Can we talk about client mood boards that totally miss the mark?
Just got a brief asking for 'vibrant and modern' but the inspo folder they sent was all muted earth tones from 2015. Do you push back hard on the disconnect or try to find a middle ground that works?
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andrew69325d ago
Remember when my buddy had a client send a "bold" board full of beige? He just asked which photo felt most right to them and built from there.
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robert6425d ago
That's a smart way to handle it, @andrew693.
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