I used to think minimalist logos were boring until a client meeting in a Portland coffee shop

I was showing a client some logo ideas for his new bike shop, and I had this one super simple design, just two lines that looked like a bike frame. I thought it was too plain, so I was about to skip it. But he pointed right at it and said, 'That's the one. It's clean, I can see it on a patch or a sign, and it makes me think of riding, not just looking at a picture of a bike.' We were at that place on Alberta Street, the one with the big windows. Him saying that stuck with me because I was so focused on making things 'interesting' with more details, but he wanted something that would work anywhere, even super small. It totally changed how I start my logo sketches now. Has anyone else had a client point out the obvious thing you were overthinking?

2 comments

2 Comments

oliverw4611d ago

That Alberta Street spot is nice, but honestly I still see way too many logos that are just vague shapes now.

claire95811d ago

Those vague shapes are the logos.

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