Oh man, your post almost sold me on one of those lamps (seriously). I went the weird cheap route instead and got a smart plug for my regular lamp, set to turn on at the same time as my ugly alarm. It sort of works, but it's just a mean instant light, not a nice slow wake up. I see you, @taylor95, with your fancy timed coffee smell, and I'm a little jealous because my setup just makes my room look stark. I still mostly wake up because my dog puts his cold nose on my face.