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Agency overhauled our content calendar and traffic doubled, but was it the calendar or the new writer?
We switched from a monthly planning doc to a weekly sprint format in March, and organic sessions went from 4,200 to 8,900 by June. The same agency also swapped out our freelancer midway through, so I can't tell if the process or the person made the difference. Has anyone else seen a shift like that and figured out which variable actually mattered?
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