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Our agency's social media went from crickets to a 40% engagement bump after we stopped posting at 9 AM and moved to 7 PM.
The analytics showed our audience of night shift workers and gamers, like me, were only online after dinner, so we shifted the whole schedule and saw the change in under a month, anyone else have to completely flip their posting times for a specific crowd?
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mary3096mo ago
Yeah I read a blog post that said most people scroll after work, not before.
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casey_harris986mo ago
Always figured mornings were best, but your data on night workers makes total sense.
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