That "just start posting daily" advice from the content agency actually tanked my engagement

So about 6 months ago I signed on with this small content agency out of Denver called Peak Media. They kept pushing the idea that posting every single day without fail was the only way to grow. I followed their plan for 2 months straight and my engagement dropped by almost half. Turns out I was flooding my audience with low effort stuff and they started tuning me out. I went back to 3 times a week with better content and my numbers crawled back up. Has anyone else had that "more is better" advice backfire from an agency?

2 comments

2 Comments

paulperez14d ago

Sounds like you learned the lesson most people learn the hard way. This whole daily posting thing is just a one size fits all sales pitch.

sageburns14d ago

Nailed it @paulperez, the cookie cutter advice is what gets most people stuck in the first place.