Hired a social media agency that promised 10k followers in 30 days

Last fall I got tired of managing my own Instagram for my landscaping business so I paid a local agency $1,500 for a three month package. They said they could get me 10,000 new followers in 30 days and I figured that would bring in more clients. Well after the first month I had 11,000 new followers but zero actual leads from any of them. Turns out they were using bot farms in some overseas operation to bulk follow people and the engagement was completely dead. I learned the hard way that follower counts mean nothing if the people aren't real or in your area. Has anyone else had an agency sell them on vanity metrics instead of actual results?

2 comments

2 Comments

jordan30513d ago

Man I feel this so hard. You said "follower counts mean nothing" and that's exactly right. I had almost the same thing happen with my auto shop last year, paid $2k for a package that promised huge growth and ended up with a bunch of ghost accounts that never even liked a single post. What actually worked for me was just posting before and after photos of actual cars I worked on, using local hashtags, and engaging with people in my city's Facebook groups. It took longer but now I get real customers coming in saying they saw my work on Instagram, not just random bot followers.

spencer_thomas413d ago

Build on that local momentum by actually tagging the neighborhoods or streets where you shot those photos.