Did you try setting the bead with a tube first? That's what finally worked for me after fighting my tubeless setup for weeks. Put a tube in, pump it up until it pops, then break one side and pull the tube out real slow.

Oh man, I've seen this exact thing at shops all over and it's almost always a pricing problem! The shop near me that actually moves back issues does $1 bins, buy 5 get 1 free, and marks keys at like 70% of market, and there's always a crowd digging. Meanwhile the guy two towns over who prices everything at full GPA and never discounts sits alone blaming digital, which makes zero sense since digital folks were never gonna buy that beat-up copy of X-Men 129 anyway.

Bigger tool, less wasted time. Same as life.