My buddy Marcus runs a plumbing company in Round Rock and did the exact same thing around March, went from tight phrasers to broad match on the advice of some Google rep who promised him lower cost per lead. Two weeks in his phone basically stopped ringing, and the few calls he got were people asking about water heaters when he only does drain work. His quality score dropped from like 8s and 9s down to 4s, which jacked up his cost per click so he was paying more for worse traffic. He showed me the search terms report and half of it was stuff like "DIY drain cleaning" and "plumber salary" which is just money down the toilet. He flipped everything back to exact and phrase within a month and his numbers slowly came back, though he said it never got quite as good as before. The auto stuff seems to work fine for big spenders with tons of data but for smaller local accounts it just feels like burning cash to feed the machine.

Concrete is a living thing, it never really stops moving. It shrinks and shifts with moisture and temperature changes for years after it's poured, and Richmond's freeze-thaw cycles just speed that whole process up. That's probably why your anchors let go even though everything was done right at the start. It's the same reason fence posts lean and driveway slabs crack, nobody notices until something heavy is sitting on top. You did the smart thing by re-pouring, but honestly, nobody talks about this when they sell you the lift. The shelf idea has its own appeal, but it won't hold a car for brake work. Take this with a grain of salt, but I'd bet most guys with anchors that age are sitting on a ticking clock and just haven't had a scary moment yet.