Remember when agency reviews were just a handshake and a phone call?
I swear people these days overthink agency reviews so much. They look at all these metrics and case studies and forget the basics. Back in 2018 when I was working with a small digital shop in Austin, we landed a client because the owner just asked us honest questions about our process, not our portfolio stats. Now everyone is obsessed with checking off boxes like "did they use the right keywords" or "how many testimonials do they have." I see reviewers getting hung up on things that don't really matter, like a typo in an email or a delayed response, while totally ignoring if the agency actually understood their business goals. Last month I saw someone trash a solid agency just because their proposal template wasn't fancy enough. How do you decide what actually matters in a review without getting lost in all the noise?