Overheard a customer at my shop in Spokane say they'd never pay more than $4 for a loaf
They were talking to a friend about how bread is just flour and water, so it should be cheap. It hit me how many people don't get the cost of good ingredients, time, and skill. I use a specific organic flour that costs me $35 for a 50lb bag, and that's before yeast, salt, and my oven's power bill. How do you guys explain your pricing to customers who think it's too high?